The Power of the Brand

B&N believes in the power of the brand. The company has evolved its own philosophy of brand strategy development based on two decades of experience in the pharmaceutical industry and familiarity with the academic literature. The result is an integrated approach to plan for, build, and maintain a powerful pharmaceutical brand.

The Thinking Partner

Each B&N technique represents an approach that has proven successful at tackling the types of issues facing pharmaceutical marketers at different points in a brand’s lifecycle. Yet every set of issues is unique, and B&N recognizes this fact through a tailored approach to each project. Senior level consultant-researchers come together for every study to discuss and devise a solution that modifies an existing methodology, combines approaches, or leads to a completely novel technique.

Insights that "Break the Code"

With its roots in anthropology, B&N applies the rigors of this discipline to marketing research in order to uncover deep insights without introducing bias, maintaining the integrity of each unique culture that makes up your customer base: physicians, patients, managed care groups, and others. This is crucial in ultimately "breaking the code" of constituent-specific language, intent, motivation, and behavior.

Mobilization of Brand Team Expertise

B&N realizes the tremendous power of the marketing team’s collective knowledge. B&N facilitators mobilize this resource through strategy meetings (to pool expertise, clarify objectives, and align brand team members) and workshops (to brainstorm options and opportunities).

Outstanding Therapeutic Area Knowledge

B&N Research Consultants are medically certified in the treatment area, which requires passing an oral exam. The certification materials are developed by an on-staff M.D.